In today’s digital manufacturing environment, visual experience is just as important as engineering accuracy. Customers no longer want to study complex technical specifications — they want to see, understand, and configure products online before making a purchasing decision.
The combination of KeyShot and KeyShot Web Configurator allows companies to offer high-quality, real-time 3D online configurators that work directly in a web browser, without technical complexity for the end user.
What Is KeyShot Web Configurator?
KeyShot Web Configurator is a cloud-based solution that transforms 3D product models into interactive online configurators.
It enables customers to:
- Configure products visually in real time
- View realistic materials, colors, and finishes
- Rotate, zoom, and explore products in 3D
- Access the configurator from any device, without plugins
Unlike CAD automation tools, KeyShot focuses on visual selling, marketing, and customer experience rather than engineering logic.
How the System Works
1️⃣ Preparing the 3D Model
3D models are imported into KeyShot from:
- SolidWorks
- STEP / IGES
- Other common CAD formats
Inside KeyShot, companies define:
- Materials and textures
- Colors and finishes
- Lighting environments
- Cameras and presentation scenes
The result is a photo-realistic digital representation of the real product.
2️⃣ Creating Configuration Options
Within KeyShot, configuration options are defined such as:
- Material and color variations
- Component visibility (on/off options)
- Product versions and visual states
- Visual rules and constraints
Customers are guided to select only valid and realistic combinations, without technical errors.
3️⃣ Publishing Online with KeyShot Web
The configurator:
- Is published to the cloud
- Embedded directly into a website or landing page
- Runs instantly in any modern web browser
Customers can:
- Change options in real time
- Instantly see the updated 3D model
- Compare different configurations
- Share configurations with colleagues or decision makers
Benefits for Sales and Marketing
Using KeyShot Web Configurator helps companies to:
- Increase conversion rates
- Reduce the need for physical samples
- Shorten the sales cycle
- Improve customer understanding of the product
- Support remote selling and global exports
Customers gain confidence because they see exactly what they are buying.
What Can Be Generated from Each Configuration
Depending on the workflow, each configuration can generate:
- High-resolution rendered images
- Product animations
- Visual PDFs for quotations
- Marketing visuals for websites and presentations
- Shareable configuration links
This makes KeyShot Web Configurator ideal for:
- Sales presentations
- Quotations and offers
- Digital catalogs
- B2B marketing
Connecting Visual Configuration with CAD and Production (Hybrid Approach)
KeyShot Web Configurator does not replace CAD automation.
The ideal architecture is:
- KeyShot Web Configurator → visual configuration & sales
- SolidWorks + DriveWorks → engineering logic & production
Together they deliver:
Visual configuration for the customer + automated engineering and production in the backend
Who Is This Solution For?
This solution is ideal for companies that:
- Sell configurable or premium products
- Require strong visual impact
- Operate in international and export markets
- Want online configurators without CAD complexity
Typical application areas include:
- Elevators (cabins, COPs, LOPs)
- Industrial equipment
- Metal fabrications
- Panels and enclosures
- Architectural and design-driven products
Conclusion
KeyShot Web Configurator transforms products into digital experiences. It enables customers to configure products online, accelerates sales, and strengthens brand perception through high-quality visualization.
When combined with CAD automation and modern digital manufacturing workflows, it becomes a key component of a mass-customization and digital factory strategy.
📌 Live Demo – Elevator Application
In the coming days, we will run a live demo, showing how KeyShot Web Configurator can be applied to elevator products in practice.
During the demo, we will demonstrate how customers can configure elevator cabins, COPs, LOPs, and equipment options online, viewing the final result in real time in 3D and fully understanding the product before placing an order.